Category : Featured

Appointing a real estate agent, What should I look for?

What do I need to think about when appointing a Real Estate Agent?   It’s a massive decision just making the one to sell, let alone who you are going to entrust your biggest asset to. How the heck do I select a real estate agent? Who should I talk to? What do I look for? Where do I start with There are plenty of considerations, and circumstances that will effect your decision making process. But the most critical […]

Twilight Dusk Photography

Twilight dusk photography is an option that helps with rich media marketing. With this process, you bring another level of emotion and feeling to the property. It brings the listing to life and shows the property in the amazing period of twilight. But there is a true skill to be able to capture this time slot, it’s a total science. Without a strong understanding of civil and nautical twilight, colour temperature, white balance and a few other little tricks, you […]

Dynamic Real Estate Video

I had sort of forgotten about this property, but it popped up again on in the last few days. I still think this is a great example of dynamic real estate video. It even made a feature posting from them. This was an amazing home and a really amazing young family that lived in it. The architecture, the landscaping and the location was bought together in a really complimentary way. The property was substantial, and had 270 degrees of […]

Vendor Funding

Vendor Funding For Real Estate Marketing Lets have a bit of a look into the worm can of vendor funding for real estate. Now I’ve heard a lot of chat and comment about this subject, and it’s never really positive. Comments are generally beside “we are already paying them thousands, now they want more” that sort of tone. So whats the best way to look at this request, this function of the sales process and why it should be looked […]

Marketing Proposals

Welcome to my real estate blog. Had some interesting discussions with both agents and vendors recently about marketing proposals. We have some amazing stats in the market with very low stock levels, plenty of buyers and not much choice. The average days to sell now around 13. Yet, for some strange reason, SOME agencies are proposing a 5 week marketing campaign. Not really sure what rationale is behind that? Do they not understand the market, or is it about marketing […]

An Interesting Experience

Recently I presented to a real estate agency at their weekly sales meeting. I was right at the end of the meeting, and made aware that they were very busy and had properties to go and view. I had requested just 10 mins. Not a great start, as a couple of agents left the room before I even started. So I gave it my best shot with what I had to work with, modified my presentation a little and got […]

Is an Agent A Salesperson or Brand?

Welcome to my real estate blog. I’d really love some feedback on this. Both from the industry and from vendors and buyers. What makes your decisions when deciding on an agent? Do you just go with the selling agent when buying a property? Sitting back and trying to get a feel where things are going, particularly in a strange market. We have a huge mix of agents in the area. Some that have instant “celebrity” status, been around the market, […]


Listening to some radio adverts and reading online statements yesterday. Agents and Sales Managers stating they supplied “the best marketing”. So I went to the sites and looked at “the best marketing”. I saw nothing different on any site, (looked at the three I heard that stated this) All sites had average images with below average composition and lighting. What “video” was present was boring. Agents that promote listings with slideshows are totally missing the mark. Painful to listen to […]